There is only one valid definition of business purpose: to create a customer. By PETER DRUCKER Business, Business development, Customers, Success
There is only one boss: the customer. And he can fire everybody in the company, from the chairman on down, simply by spending his money somewhere else. By SAM WALTON Business, Business development, Customers
In every instance we found that the best-run companies stay as close to their customers as is humanly possible. By THOMAS J. PETERS Business, Business development, Customers