Customers don’t want their money back; they want a product that works properly. By DAN BURTON Business, Customers, Product
There is only one valid definition of business purpose: to create a customer. By PETER DRUCKER Business, Business development, Customers, Success
There is only one boss: the customer. And he can fire everybody in the company, from the chairman on down, simply by spending his money somewhere else. By SAM WALTON Business, Business development, Customers
In every instance we found that the best-run companies stay as close to their customers as is humanly possible. By THOMAS J. PETERS Business, Business development, Customers
In an era of relationship marketing, sales excellence is demonstrated by the number of customers who make a second purchase. By LOUIS E. BOONE Business, Customers, Marketing, Sales
Marketing is a very special view of the business process. It views the business enterprise as an organized process to create a customer. By Theodore Levitt Business, Customers, Marketing, Process
Advertising promotes that divine discontent which makes people strive to improve their economic status. By Ralph Butler Advertising, Customers, Social status, Status
A thing is worth whatever the buyer will pay for it. By Publilius Syrus Customers, Economics, Value, Worth
It used to be that people needed products to survive. Now products need people to survive. By Nicholas Johnson Advertising, Customers, Products
Before you build a better mousetrap, it helps to know if there are any mice out there. By Mortimer B. Zuckerman Business, Clients, Customers, Funny
There is no such thing as a bad client. But there is such a thing as bad advertising. By Jerry Della Femina Advertising, Business, Clients, Customers, Selling
The man who is not jealous in love does not love. By James Thurber Business, Customers, Sales, Salespeople
Advertising moves the goods—if it’s good advertising. Bad advertising doesn’t move the goods because it doesn’t move the buyers. By Anonymous Advertising, Customers, Emotion
