In an era of relationship marketing, sales excellence is demonstrated by the number of customers who make a second purchase. By LOUIS E. BOONE Business, Customers, Marketing, Sales
Marketing is a very special view of the business process. It views the business enterprise as an organized process to create a customer. By Theodore Levitt Business, Customers, Marketing, Process
Marketing is trying to figure out what people want so you can give it to them. By Shelly Lazarus Business, Marketing
Where we once looked at brands on a surface level, we now . . . plumb their depths, looking for reassurance that they are good, responsible, sensitive, knowing and hip. By Scott Bedbury Business, Marketing
Business has only two functions—marketing and innovation. By Peter E Drucker Business, Innovation, Marketing
When the product is right, you don’t have to be a great marketer. By Lee lacocca Business, Marketing, Product
No great marketing decision was ever made on quantitative data. By John Sculley Decision, Marketing, Quantitative
Marketing is far too important to leave to the marketing department. By David Packard Business, Funny, Marketing
The things that people take home from the store become part of their identities. By David Masten Consumerism, Identity, Marketing
People do not need snack foods. Our jobs as marketers is to entertain and bring happiness to people. By David J. Guston Business, Entertainment, Marketing
